CREATOR CONSULTING

Yes, we still help individual creators, too. Let’s get you a fresh, expert perspective, and back on a path of growth.

Sustaining the test of time on YouTube can be tough, especially when viewers have millions of other options to watch. But sometimes, just a few tweaks can make all the difference. Let’s dig in and get you some clarity, with a fresh perspective from Matt Koval.

Choose one of two options below. 👇

  1. The Creator Channel Accelerator

WHO: For individual creators who are working hard to turn their YouTube channel into a stable business and career.

WHAT:

✔️ An evaluation of your channel branding and value proposition, for a fresh perspective from an expert.

✔️ An extensive review of your recent videos, Shorts, and Community Tab posts, based on YouTube best practices.

✔️ Reactions to your pacing, your on-camera presence, and your calls-to-action (CTAs) so you can get honest feedback.

✔️ A review of the packaging of your videos, to include thumbnails and titles, to ensure you’re giving each video their best chance of success.

✔️ A deep-dive into your channel’s analytics (with view-only permission).

✔️ Insights into what the data is telling us about what’s working and not, so you can adjust accordingly.

✔️ Actionable recommendations on changes you should make in the short-term and long-term.

✔️ Big-picture advice on your creator career, so you can feel confident in moving forward.

✔️ A full-hour video call with Matt Koval, where he will present his insights and ideas, and answer all your questions.

RESULT: A fresh perspective from an expert, with an action plan for getting more views, subscribers, and/or revenue.

INVESTMENT: $795

TIMELINE: 1-2 weeks

Please note: This service is heavily discounted for individual / independent creators, not established companies. If you are part of a team of people running a business or company behind your YouTube channel, please reach out through this page.

"Matt was extremely well prepared for our call and had clearly researched my channel with some pointers of advice ready to go. He also was very conscious of the areas that I wanted to discuss and provided his insights to that as well. Having worked in the industry for a significant period of time he was able to provide holistic advice to different aspects of my content which was much needed."

JudoSloth
2.8M subscribers

“We’ve been running our YouTube channel for over a decade, but I was surprised at how many points I hadn’t really considered until Matt brought them up. He gave us a whole new perspective, and we walked away with actionable advice and ideas that we immediately put into motion. I appreciate how much research he did into our channel and his honest feedback about it. Highly recommended!”

PrettyMuchIt
827,000 subscribers

Services include:

  • In-depth analysis of your channel and videos to find areas for improvement and growth.

  • Advice and perspective on Shorts vs. long-form videos.

  • Review and feedback on your thumbnails and titles for maximum discoverability / CTR (click-through rate).

  • Tips and techniques for capturing attention in the crucial first 30 seconds of your videos.

  • Guidance on how to generate more revenue through sponsorships, advertising, and most effectively - your own product or service.

  • Advice on ways to turn what you do into into a stable business and a longer career.

Epic Gardening, 2.8M subscribers

1 Million Views in Month #1

CLIENT
Financial markets host Adam Taggart, of Thoughtful Money

GOAL
Launch a new channel and gain momentum as quickly as possible, without being able to promote it from a previous channel.

METHOD
Category research, audience analysis, content strategy development, channel creation, branding & format optimization, launch strategy, performance monitoring, and more

RESULTS
✅ 38,000 views in Week #1
✅ 1 Million views in Month #1
✅ 50,000 subscribers in Month #1
✅ 11 days to reach YouTube monetization standards

“I took the guru courses. Matt’s different. He’s a professional educator – more organized, structured, and clear.”
- Adam Taggart, Thoughtful Money

2. A Quick-Answers Call

WHO: For individual / independent creators who are working hard to turn their YouTube channel into a stable business and career.

WHAT: A 30-minute consulting call with Matt Koval where you will have 100% of Matt’s attention to talk about your YouTube goals together. Matt will take a look at your channel and watch 2-3 videos prior to the call. For many creators, this is the quick fresh perspective they need.

RESULT: Expert feedback and advice from a Content Strategist who spent 10 years inside of YouTube/Google.

INVESTMENT: $195

Please note: I don’t work for YouTube/Google anymore, so please don’t book this if you are looking for support in getting your channel re-monetized, or your Google account back. As a consultant, I unfortunately can no longer help with those types of issues.

  • "Talking YouTube with Matt is like having a best friend on the inside. He draws on his vast experience working with creators and his knowledge from working at YouTube to give you clear, specific, and actionable suggestions that will improve your channel. He immediately identified several small and simple tweaks that had a big impact on my video performance, and he also offered valuable questions and strategies to help me plan content and grow my channel."

    ASLMeredith, 166K subscribers

  • “Matt really took the time to thoroughly analyse my channel, provided some amazing pointers, and helped me create a clearer plan moving forward. I’m incredibly grateful for his expertise and would highly recommend a consultation if you’re looking to give your channel an extra boost.”

    V. Birchwood, 47K subscribers

This isn’t generic advice. It’s tailored to your specific channel. Here’s how it works:

  1. Choose a session and click the button below its description.

  2. Explain your goals in a quick survey.

  3. Find a time that works and confirm your appointment.

  4. Matt will do 2 hours of analysis prior to the call. This will include an examination of your videos, thumbnails, titles, branding, and monetization methods.

  5. On the call, Matt will already be very familiar with your channel and well-prepared with recommendations that are tailored to you.

“Matt was the fresh perspective we needed. The thumbnail & title insight as well as how to structure our channel, bio, and more was something we took immediate action on. We saw our CTR rise directly from his thumbnail advice. Our channel looks better and more uniform now as well. Definitely gave some gems we needed to hear!”

Chase & Melo
887,000 subscribers

  • "Matt isn't just YouTube certified. He wrote half the certification program."

    -YouTube’s Global Director, Creator Solutions

  • "Matt has special insights that only someone with over a decade of experience and dedication to creators can possess. With a complete understanding of creators, audiences, and the algorithm, having Matt as a guide was crucial for me."

    CritCrab, 387,000 subscribers

  • "Thanks to Matt, I was able to boost my CTR and get several Cruise Radio videos to over 100k views. He simplified YouTube's reporting system and showed me the key metrics to focus on. His ongoing research gave me the confidence to make programming changes that worked. A real pro."

    Cruise Radio, 91,200 subscribers

MATT KOVAL

One of the original pioneers of the YouTube platform, Matt was an early YouTube star who created the first online course about how to grow a channel. After seeing the course, a YouTube executive instantly recruited him as an employee to help build out YouTube’s official creator education material.

Matt enjoyed 10 years working inside YouTube as their top creator educator. He helped write the book on content strategy, and his teachings have scaled to tens of millions of YouTubers.

He worked deeply with thousands of channels run by creators, celebrities, businesses, brands, movie studios, and more. From the smallest of creators making no money, to those making $250,000 per month, Matt has advised them all, and he borrows learnings from each content category in his advice.

He’s now (finally) running his own operation, and gets to work with you!

What can I get Matt’s help with?

  • Examining your channel’s overall value proposition and what type of video formats are / would be most effective.

  • Taking a look at your production operation and brainstorming ways to optimize it for better efficiency. Who writes the script? Who shoots? Who edits? Who makes the thumbnail?

  • Assessing your channel’s titles and thumbnails, along with ideas for improvement. (These can often be the difference between a video’s success — and failure.)

  • Get an audit on how you are monetizing on YouTube (and off), with ideas on how you can make more money.

  • YouTube, TikTok, Instagram, LinkedIn… so many platforms! Get clarification on which is best for you, and why.

  • All of the above, or your choice of topic.