COMPANY CHANNEL CONSULTING
YouTube is hard, especially for companies and organizations who can’t operate like a vlogger in their mom’s basement.
You have unique challenges around staffing, producing, and hosting a channel. If you don’t know what you’re doing, you risk wasting a TON of time, energy, and budget on videos that get painfully low views.
We specialize in launching and rejuvenating company YouTube channels. Our genre-specific experts are well versed with the challenges of professional organizations like yours. Whether you need a strategic audit, a full channel overhaul, or ongoing support, we’ve got you covered.
If you need help, let’s hop on a no-pressure call to talk about your situation.
Rejuvenation of YouTube’s Creators Channel
CLIENT
YouTube/Google
GOAL
Completely rehaul and rejuvenate this declining channel with low views, and return it to healthy status in the eyes of the audience and algorithm.
METHOD
Restructured the operational working team, developed a new content strategy with repeatable formats, revamped video scripts, titles and thumbnails, managed and coached the working team.
RESULTS AFTER 6 MONTHS
📈 1,775% increase in average views per video
📈 812% increase in monthly subscribers
📈 43% increase in average view duration per video
✅ Sustainable operational efficiency of high quality content
How we provide clarity on your YouTube situation:
We evaluate your existing YouTube presence, or new channel plans
We analyze your data on any existing channels to see what’s working and not
We research your content category to get up to speed on the current landscape
We package together a wealth of insights and recommendations for growth
We present a live, interactive workshop to you and/or your team
We advise you as you as you continue to operate the channel
For existing channels, all starts with a Channel Evaluation & Rejuvenation Workshop.
Led by Matt Koval, our team of experts will deliver you a crystal-clear grasp of the health of your company’s YouTube channel, along with actionable suggestions for enhancement. We do a deep dive into the channel’s analytics, and blend this with a qualitative review of your videos, branding, thumbnails, and titles.
After weeks of research, we deliver our insights and recommendations to your team in a fun and informative, 2-hour presentation, with plenty of time for discussion and Q&A.
Our aim is simple: equip you with a transparent rundown of your channel's current “state of the union”, and deliver a wealth of tips and optimizations to amp up your views, subscribers, and conversions.
This stuff has turned into rocket science. So, don’t waste anymore time and budget producing YouTube videos when you don’t have the right strategies and tactics in place.
Kevin Espiritu, founder of Epic Gardening (2.6M subscribers) after a recent channel evaluation by Matt Koval & team.
“Great session! We reached out to Matt because we wanted to get a fresh perspective on our YouTube channel. He gave us an in-depth analysis and feedback on our business, letting us know what we were doing right, but also giving us some really actionable advice that we could get to work on to improve things even more. We can’t wait to book it again later this year after we’ve had a chance to implement some of the changes.”
SuperSimpleSongs
43 Million subscribers
For new channels, we help you develop your content strategy and launch plan.
Starting a channel on the extremely competitive platform of YouTube isn’t easy, which is why you need the smartest plan possible. With this option, Matt Koval and team will partner with you through every step of the process, including:
Identifying your target audience
Performing competitive research
Developing your branding
Brainstorming the channel name, value proposition, content strategy, and upload frequency
Picking the most ideal formats to meet your goals, to include Shorts, “Longs”, and Community Tab posts.
After weeks of research, we deliver our insights fun and informative, 90-minute kick-off call, covering all of YouTube’s best practices with plenty of time for discussion and Q&A. The result of this session is a content strategy that you can use as a roadmap moving forward, with us continuing to advise you for up to three months.
Don’t stumble into YouTube with a clunky channel that hardly gets any views. Let us help you find a clear way forward to maximize your chance for success.
Client Adam Taggart, who hired Creator Dynamics to develop the content strategy and launch plan for his new financial brand & channel, Thoughtful Money.
MATT KOVAL
“One of the original pioneers of YouTube strategy”
I was an early YouTube star who was later recruited by YouTube to help build out their creator education department. During 10 years on the inside, I helped write the book on content strategy, in such roles as Lead Content Strategist, Manager of Creative Insights, Head Producer for the Creators channel, and Global Creator Liaison.
I’m proud to say my teachings have scaled to tens of millions of creators.
Upon leaving YouTube & Google, I founded Creator Dynamics, a consulting firm that helps companies and organizations grow their YouTube channels using creator-based strategies.
It’s not just me, though! I lead a small team of highly specialized, vertical-specific YouTube strategists. Together, we leverage our deep expertise to help you launch or rejuvenate your channel.
“Most people who know something about YouTube can very easily highlight 80% of the usual best practices, but the real gold lies in the 20% that most people don’t say. Matt somehow found a way to make us see the importance of those 20% of missed opportunities that for whatever reason we were somehow unable to see up until now. It was a truly insightful call and which we are eternally grateful for.
Christian Devaux, WorldChaseTag
1.3 Million subscribers
Clarity for YouTube’s Own Brand Channel
CLIENT
YouTube/Google
GOAL
Provide YouTube’s Brand Marketing team with a “state of the channel” analysis of their 17 year-old property, prior to a major relaunch with new videos & Shorts.
METHOD
Surface-level branding and content evaluation, extensive analytics research, development of rejuvenation strategies, and more
DELIVERABLES
✅ A complete performance history of the channel
✅ An understanding of traffic sources to date
✅ Insights around audience demographics & behaviors
✅ 74-slide deck and live presentation
