Let’s rejuvenate your company YouTube channel with more views, awareness, and trust.
And let’s do it without paid ads, embarrassing views, and the algorithmic guessing game. It’s time to get clarity from our team of YouTube veterans.
“Matt Koval isn’t just YouTube Certified – he wrote half the certification program.”
— Monica Morse, Global Director, YouTube Creator Solutions
Creator Dynamics is a YouTube strategy firm led by YouTube’s former Head Content Strategist and Creator Liaison, Matt Koval.
We help companies and organizations launch or rejuvenate their YouTube channels through expert strategy and ongoing support.
Rejuvenation of YouTube’s Creators Channel
CLIENT
YouTube/Google
GOAL
Completely rehaul and rejuvenate this declining channel with low views, and return it to healthy status in the eyes of the audience and algorithm.
METHOD
Restructured the operational working team, developed a new content strategy with repeatable formats, revamped video scripts, titles and thumbnails, managed and coached the working team.
RESULTS AFTER 6 MONTHS
📈 1,775% increase in average views per video
📈 812% increase in monthly subscribers
📈 43% increase in average view duration per video
✅ Sustainable operational efficiency of high quality content
Hey, I’m Matt.
You’re probably here because you’re thinking about getting help with your company or organization’s YouTube channel. Smart move. The right team can save you time, money, and most importantly – make sure people actually see the videos you’re making.
I spent 10 years inside YouTube, and I’m personally involved in every project. I care (maybe a little too much) about results.
If you’re building something worth watching, my team and I would love to help you get it in front of the people who need to see it.
Let’s talk.
1 Million Views in Month #1
CLIENT
Financial markets host Adam Taggart, of Thoughtful Money
GOAL
Launch a new channel and gain momentum as quickly as possible, without being able to promote it from a previous channel.
METHOD
Category research, audience analysis, content strategy development, channel creation, branding & format optimization, launch strategy, performance monitoring, and more
RESULTS
✅ 38,000 views in Week #1
✅ 1 Million views in Month #1
✅ 50,000 subscribers in Month #1
✅ 11 days to reach YouTube monetization standards
“I took the guru courses. Matt’s different. He’s a professional educator – more organized, structured, and clear.”
- Adam Taggart, Thoughtful Money
6 Steps for expert clarity on your YouTube situation:
We evaluate your existing YouTube presence, or new channel plans
We analyze your data on any existing channels to see what’s working and not
We research your content category to get up to speed on the current landscape
We package a wealth of insights and recommendations for growth
We present a live, interactive workshop to you and/or your team
We advise you as you as you continue to operate the channel
“Great session! We reached out to Matt because we wanted to get a fresh perspective on our YouTube channel. He gave us an in-depth analysis and feedback on our business, letting us know what we were doing right, but also giving us some really actionable advice that we could get to work on to improve things even more. We can’t wait to book it again later this year after we’ve had a chance to implement some of the changes.”
SuperSimpleSongs
41 Million subscribers
MATT IS NOT A “YOUTUBE GURU”
Unlike many YouTube experts selling homemade courses, Matt is different. He’s a professional educator who was entrusted by Google to lead YouTube creator education. He did so as YouTube’s Head Content Strategist, then Manager of Creative Insights for North America, then Head Producer for the official Creators channel, and finally – Global YouTube Creator Liaison.
Not only did he help write the original best practices of YouTube, Matt has worked with thousands of channels run by creators, businesses, brands, movie studios, and media companies. From the smallest of creators making no money, to those making $250,000 per month, Matt has advised them all, and brings a 30,000 ft. perspective to each channel he works on.
Lift-off for Father Leo
CLIENT
Father Leo Patalinghug
GOAL
Help guide the successful launch of a new, thriving channel for Fr. Leo, a renowned speaker, TV/radio host, chef and bestselling author.
METHOD
Category research, audience analysis, content strategy development, branding & format optimization, launch strategy, and a live Channel Launch Workshop with the team
6 MONTH RESULTS
📈48x increase in monthly views, from 7,500 to 361,000, including 246,089 from Browse features (the algorithm)
📈 1,558% increase in subscribers per month from 530 to 8,774
📈 8:15 in average view duration per video
“Matt obviously has the expertise, but also the patience and clear communication to explain the complexities of this platform.”
- Fr. Leo
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"Matt was extremely well prepared for our call and had clearly researched my channel with some pointers of advice ready to go. He also was very conscious of the areas that I wanted to discuss and provided his insights to that as well. Having worked in the industry for a significant period of time he was able to provide holistic advice to different aspects of my content which was much needed."
JudoSloth, 2.3M subscribers
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“Most people who know something about YouTube can very easily highlight 80% of the usual best practices, but the real gold lies in the 20% that most people don’t say. Matt somehow found a way to make us see the importance of those 20% of missed opportunities that for whatever reason we were somehow unable to see up until now. It was a truly insightful call and which we are eternally grateful for."
Christian Devaux, World Chase Tag, 1M subscribers
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"Talking YouTube with Matt is like having a best friend on the inside. He draws on his vast experience working with creators and his knowledge from working at YouTube to give you clear, specific, and actionable suggestions that will improve your channel. He immediately identified several small and simple tweaks that had a big impact on my video performance, and he also offered valuable questions and strategies to help me plan content and grow my channel."
ASLMeredith, 166K subscribers
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"Matt has special insights that only someone with over a decade of experience and dedication to creators can possess. With a complete understanding of creators, audiences, and the algorithm, having Matt as a guide was crucial for me."
CritCrab, 316k subscribers -
“Matt really took the time to thoroughly analyse my channel, provided some amazing pointers, and helped me create a clearer plan moving forward. I’m incredibly grateful for his expertise and would highly recommend a consultation if you’re looking to give your channel an extra boost.”
V. Birchwood, 47K subscribers
Clarity for YouTube’s Own Brand Channel
CLIENT
YouTube/Google
GOAL
Provide YouTube’s Brand Marketing team with a “state of the channel” analysis of their 17 year-old property, prior to a major relaunch with new videos & Shorts.
METHOD
Surface-level branding and content evaluation, extensive analytics research, development of rejuvenation strategies, and more
DELIVERABLES
✅ A complete performance history of the channel
✅ An understanding of traffic sources to date
✅ Insights around audience demographics & behaviors
✅ 74-slide deck and live presentation