Get My YouTube Strategies & Tactics for Company Channels – Straight to Your Inbox.
Let’s keep growing your company channel with fresh insights, tips, and observations in this ever-changing ecosystem.
What you’ll learn:
✅ Stay updated on changes from YouTube that may impact your channel.
✅ Get actionable advice on getting more views, and humanizing your company with video.
✅ Learn from real examples of what’s working for other company channels.
Since 2012, we’ve advised some of the best companies in the world on their YouTube strategy:
MATT KOVAL
“One of the original pioneers of YouTube strategy”
I’ve had the privilege of contributing to YouTube’s meteoric growth in very unique ways, from being one of its original stars, to helping shape its future as a 10-year employee. During my time on the inside, I authored many of the platform’s creator best-practices that have since scaled to tens of millions of creators – and even to competing platforms.
My roles at YouTube included Lead Content Strategist, Manager of Creative Insights, Head Producer for the official Creators channel, and YouTube’s first-ever Global Creator Liaison.
After a decade as a YouTube/Google employee, I founded Creator Dynamics, a consultancy dedicated to helping companies and organizations grow their channels using proven creator-based strategies. It’s my mission to bring the same insights that helped YouTube’s stars thrive, to larger organizations ready to make an impact on the platform.
