Mike Martin is a Content Strategy and Audience Development expert with an exceptional history of working on many sides of the creator economy. He was a highly sought after Content Strategist inside YouTube/Google, where he worked for five years in categories such as Kids & Family, Health, Learning, News, Human Rights, and Social Impact. Mike is a master at performance trends, channel analysis, and packaging recommendations, all crafted through the lens of being a former creator himself.

Prior to YouTube, Mike created the successful educational YouTube channel How to Adult, collaborated for three years with online video pioneers Hank & John Green, and produced viral content for BuzzFeed. Additionally, he has published two Young Adult novels with HarperCollins. Mike is now a part of the Creator Dynamics collective of strategists, and is available to advise your channel.