YouTube for Business - The Creator Way
While companies often have the budget to produce videos regularly, their struggle lies in creating content that feels genuine and authentic. Unlike individual creators who can connect with viewers on a personal level, companies often face obstacles due to corporate legalities and brand image concerns. In this blog post, I offer three tips for companies to succeed on YouTube. While it requires some internal flexibility, it’s actually easier than you think.
On YouTube Shorts Monetization (and other shiny objects)
In the rapidly evolving world of YouTube, staying up to date with new features can be a challenge for creators. With YouTube Shorts gaining popularity, it's important to assess whether this format aligns with your channel's goals. This post delves into the factors you should consider when deciding whether to embrace YouTube Shorts or any other new feature. Learn about YouTube's priorities, the art of marketing behind new launches, and the importance of weighing the pros and cons. By making informed decisions, you can ensure that your channel thrives amidst the ever-changing YouTube landscape.