YouTube is Making Your Old Videos Worth Money Again

As I’m sure you saw, YouTube recently dropped 20+ new features (because apparently 19 wasn’t enough).

One in particular has people buzzing: “Dynamic Brand Segments” - basically, the ability to swap out sponsorship reads across your whole video library.

The pitch: upload a new ad asset, push it live, and boom - hundreds of videos updated at once.

From what we’ve seen, you’d upload the segment as an unlisted video and choose where it drops into each past upload.

Obviously, if you’ve got a massive archive, placing these segments for each video will be… let’s call it “character-building.”

But once it’s in, that slot is locked for good, and can be reloaded with new sponsorships.

Side note: The upper right of the image above makes it appear that sponsoring brands may need to be registered in YouTube’s system, which makes me wonder if YouTube plans to take a cut. (That could make it a massive scale-play of their own.)

We're not yet sure how it all will work, but what’s most interesting to me is this:

Using Dynamic Brand Segments for your own products, services, or campaigns.

Being able to update every video you’ve ever made with your latest message or initiative is a much bigger win than swapping out sponsors for a fee.

It basically turns your back catalog into a living marketing channel for your own benefit, not some gummy vitamin company.

The magical part:

Suddenly ALL THAT WORK you’ve put in on the YouTube treadmill doesn’t just fade into the archive – it can keep paying dividends.

That’s the dream anyway.

It’s supposed to roll out to a small group of creators early next year, so we can’t test it yet. But it’s worth thinking ahead now about how you could put it to use.

PS. How’s your channel going? As always, if you’d like a fresh set of eyes from me and my team of strategists, schedule here and I’m happy to jump on a call.