Grow a thriving, ORGANIC YouTube channel for your company or organization.
And do it without embarrassing views or paid traffic.
Trusted by Google, YouTube, PBS, and some of the biggest brands in the world.
Creator Dynamics is a team of YouTube strategists led by YouTube’s former Head Content Strategist and Creator Liaison, Matt Koval.
We help public-facing companies and mission-driven organizations get more views, subscribers, and trust – through expert strategy and ongoing support.
Rejuvenation of YouTube’s Creators Channel
CLIENT
YouTube/Google
GOAL
Completely rehaul and rejuvenate this declining channel with low views, and return it to healthy status in the eyes of the audience and algorithm.
METHOD
Restructured the operational working team, developed a new content strategy with repeatable formats, revamped video scripts, titles and thumbnails, managed and coached the working team.
RESULTS AFTER 6 MONTHS
📈 1,775% increase in average views per video
📈 812% increase in monthly subscribers
📈 43% increase in average view duration per video
✅ Sustainable operational efficiency of high quality content
“The Channel Analysis & Rejuvenation Workshop was truly transformative for our team. The insights were not only profound and fascinating, but also posed a game-changing impact on our content strategy. The presentation was remarkably well-crafted, thought-provoking, and left us inspired to take our channel to new heights.”
PBS FRONTLINE
3.2 million subscribers
Hey, I’m Matt.
I started as a creator, then spent a decade inside YouTube authoring their official strategies on how channels grow. I helped design the very best practices creators still use today.
Now I run Creator Dynamics, a consultancy built to help companies and organizations actually win on YouTube – using the same creator-first strategies that built the platform’s biggest success stories.
I lead a team of senior YouTube strategists to fix underperforming channels, grow new ones from scratch, and turn YouTube into a real driver of audience and sales.
If you’re building something worth watching, we’ll help you make sure the right people see it.
Let’s chat!
WHY US
Most marketing agencies dabble in everything – a little TikTok, a little Instagram, maybe a few Facebook ads and SEO on the side.
We don’t.
We’re the ones organizations call when they’re ready to make YouTube actually work, organically.
No gimmicks. No paid views. Just real strategy, real growth, and real trust.
That’s our lane, and we own it.
We focus on:
The hardest platform to master
The most powerful platform for long-term influence
The platform that companies consistently underperform on
“Creator Dynamics transformed how we approach YouTube for our podcast. Their strategic insights and deep platform expertise helped us cut through the noise, clarify our goals, and make immediate, high-impact changes. Thanks to their guidance, our video strategy is more focused, effective, and aligned with the heart of our mission.”
— Lisa Damour & Reena Ninan
Ask Lisa: The Psychology of Raising Tweens & Teens Podcast
6 Steps for expert clarity on your YouTube situation:
We evaluate your existing YouTube presence, or new channel plans
We analyze your data on any existing channels to see what’s working and not
We research your content category to get up to speed on the current landscape
We package a wealth of insights and recommendations for growth
We present a live, interactive workshop to you and/or your team
We advise you as you as you continue to operate the channel
“Great session! We reached out to Matt because we wanted to get a fresh perspective on our YouTube channel. He gave us an in-depth analysis and feedback on our business, letting us know what we were doing right, but also giving us some really actionable advice that we could get to work on to improve things even more. We can’t wait to book it again later this year after we’ve had a chance to implement some of the changes.”
SuperSimpleSongs
41 Million subscribers
1 Million Views in Month #1
CLIENT
Financial markets host Adam Taggart, of Thoughtful Money
GOAL
Launch a new channel and gain momentum as quickly as possible, without being able to promote it from a previous channel.
METHOD
Category research, audience analysis, content strategy development, channel creation, branding & format optimization, launch strategy, performance monitoring, and more
RESULTS
✅ 38,000 views in Week #1
✅ 1 Million views in Month #1
✅ 50,000 subscribers in Month #1
✅ 11 days to reach YouTube monetization standards
“I took the guru courses. Matt’s different. He’s a professional educator – more organized, structured, and clear.”
- Adam Taggart, Thoughtful Money